Senior Performance Marketing Manager - Facebook Channel (m/f) at Blinkist

This job ad goes out to all the visionaries who want to find a purpose in what they are doing and take accountability.

With Blinkist we’ve created a meaningful product that is growing fast. Our blinks, key insight summaries of the world’s best nonfiction, help more than 2 million people around the globe to keep learning new, exciting things, each and every day.

In 2017, our app received the World Summit Award, granted by the United Nations, in the Learning & Education category.

Why do we need you?

As we are growing, we need someone to effectively manage some of our performance marketing channels. This is where you come in. You will optimize and shape our UA strategy on Facebook and other display platforms, and collaborate with internal and external stakeholders to launch new marketing initiatives. It’s a great opportunity for you to make a difference and contribute to the growth of Blinkist.

As our Senior Performance Marketing Manager you will:

  • Take responsibility to manage our mobile UA campaigns in channels like Facebook and Instagram and ensure sustainable growth through those channels

  • Allocate and optimize a 7-digit budget

  • Come up with new hypotheses and strategies for campaigns, build a test environment, implement and evaluate their performance and adjust or scale according to your findings

  • Leverage analytics and reporting to drive business outcomes and channel optimization

  • Share reports, learnings, and best practices with the marketing team and different stakeholders, stay at the edge of developments in ‘your channels’ and frequently adjust campaigns to reflect new industry trends and insights

  • Drive the development of concepts and creatives, work with design, copywriting or agencies on digital asset creation to use in your channels.

To do this, we believe you should have:

  • A degree in business, marketing, IT or similar courses

  • 3+ years of professional experience in the field of performance marketing, especially through Facebook and Instagram or other display channels focused on mobile UA

  • Proven track record in managing ROI-driven campaigns and high-scale campaigns

  • Experience with tracking and attribution tools (e.g. Mixpanel, Adjust, AppsFlyer), FPM’s for Facebook (e.g. Smartly, Nanigans, Kenshoo), web analytics tools (e.g. Google Analytics, Facebook Analytics)

  • Excellent analytical skills, a data-driven mindset and an independent, goal–oriented way of working. You will use these skills to optimize your campaigns on a daily basis and reach our target goals

  • Strategic thinking and conceptual skills, you are a creative person who knows how to build creatives for UA

  • A passion for performance marketing and the ambition to learn and grow into a top-notch performance marketing expert

  • Being a great team player with excellent interpersonal skills

  • Very good knowledge of Excel - SQL is a plus

What's in it for you?

At Blinkist, we offer a fantastic workplace in the heart of Berlin-Neukölln including all the benefits you’d expect – from a personalized perk system to free drinks, fresh fruit, and furious foosball fights, plus the nicest, smartest bunch of coworkers. Add a competitive salary, flexible working hours, and a meaningful product on the rise, and you have a first impression of why Blinkist is a great place to work.

We got rid of classical management hierarchies and, instead, distributed authority among all colleagues. We foster a unique company culture championing self-empowerment, personal development, direct communication and mutual support. Not only do we want you to grow into the role of Senior Performance Marketing Manager, but we want this role to grow with you.

If we’ve captured your interest, apply now and let us know why you are the perfect fit for the job!